Business Participation

Business Participation

The City of Los Angeles has reconstructed Reseda Blvd as part of the Complete Streets Program to improve safety and accessibility for all. The project will improve safety for people walking, biking, and driving along the corridor and make the street greener and more comfortable for residents, businesses, and customers. This event welcomes people of all ages and abilities — and is a great opportunity to showcase your local business to the community!

Is your business on or near the event? Here are some tips for engaging potential new customers.

Business Opportunities at Ready for Reseda

Oportunidades comerciales en Ready for Reseda

What Will You See At Ready for Reseda? 

  • This event will feature a series of guided group bike rides along Reseda Boulevard, between Victory Blvd and Saticoy St, as well as routes through the surrounding neighborhoods, highlighting the recent transportation safety improvements.
  • We encourage participants to explore the area safely. There will also be two Hubs at Reseda Park and Saticoy St, west of Reseda Blvd, with music, street games and other activities for all ages and abilities. For a full list of activities, visit
  • People enjoying Reseda Blvd and the surrounding community on foot, bike, scooter, skateboard, or wheels
  • People looking to support restaurants, shops, and businesses in the community
  • Hubs at Reseda Park and Saticoy St. with music, street games, community booths and other activities for all ages and abilities

Introduce Yourself To Potential Customers Passing By Your Door

  • PLAN TO BE OPEN ON THE DAY OF THE EVENT. (Sunday, March 17, 1pm-5pm). Make your storefront visible with signage and banners.
  • BRING YOUR BUSINESS OUTSIDE. Do you have permission to use the sidewalk in front of your business? If so, bring products, music, or seating outside. Remember to maintain the required 4’ clearance for ADA access.
  • HELP GET THE WORD OUT IN ADVANCE. Display a Ready for Reseda poster or give postcards to your customers. Request supplies at [email protected].  
  • JOIN THE READY FOR RESEDA SAVINGS PROGRAM. Offer a special or discount and be listed for free on our Ready for Reseda webpage and interactive digital map, subject to approval. To participate, email [email protected] or call 213.355.8500 by Wednesday, March 13. Include the Business Name, Special/Discount Offer, Business address, Business website link (if available), and Business phone.