Our Board


CicLAvia’s volunteer board is comprised of leaders from the environmental, transportation, legal, technology and public service fields. The board guides CicLAvia’s mission & ensures the organization’s success.

Board

Israel Rojas-Moreno

Israel is the Chairman of the CicLAvia Board of Directors. He is a bookworm and lifelong learner. He is of Mixtec-descent and grew up as an undocumented immigrant in America. He is a proud public school graduate and holds an engineering degree from Stanford University and an MBA from Chicago Booth. He is currently a Senior Consultant for Capital Group supporting retail investing. He is passionate about increasing financial access to underserved communities and a proponent of impact investing. He would describe himself as a 40 under 40 husband and father and is actively promoting the joys of books, bicycling, and basketball to his young daughter.

Heidi Zeller

Heidi is the Secretary of the CicLAvia Board of Directors. She is an arts organizer and cultural planner with a focus on the role of art in enriching public space and civic dialogue. Heidi is a manager at the Los Angeles County Metropolitan Transportation Authority (Metro) where she produces Metro Art Presents, a series of arts and cultural events at historic Union Station. She is a proud native Angeleno.

Andrew Chi

Andrew is a marketing executive and long-time Angeleno who's passionate about connecting communities across Los Angeles and getting people to take a look at the city from the seat of a bike. Andrew is the co-founder of Salivation Snackfoods, an LA-based food brand whose purpose is to help Americans eat healthier with pastry-chef quality keto, gluten-free, low carb baked desserts.

Bill Choi

Bill is a life-long Angeleno (and USC grad) who loves to spend time cycling and exploring Los Angeles. His law practice focuses on working with nonprofit organizations and philanthropic planning, helping them do more for the city he loves.

Nidia Garcia-Erceg

Nidia has a comprehensive background in the areas of urban planning, facilitation and mediation, and environmental education. As an advocate and urban planner she is principal at City Vida Consulting.

Aaron Gundzik

As an attorney, Aaron has been practicing law in Los Angeles for more than 25 years. His legal practice focuses on business litigation and dispute resolution involving real estate, securities and employment, among other things. He is passionate about cycling and making city streets accessible.

Ednita Kelly

Ednita is a Children's Librarian for the Los Angeles Public Library System and the founder of the LAPL Book Bike. She is a pedestrian, a roller skater, and a lifelong cyclist who has a soft spot in her heart for crossing guards, and seeing people enjoy an active lifestyle. As a former competitive bike racer, she credits CicLAvia for helping her to slow down and enjoy the ride.

Sandra Kulli

Sandra works with community developers and home builders with purpose in common with CicLAvia — to create better cities, vibrant spaces, and active citizens. Sandra's work as a marketing strategist, takes her all over the US and occasionally to Sweden, London, New Zealand and Japan. But her favorite city is Los Angeles, filled with amazing people, places and things like CicLAvia!

Christopher Locke

Christopher challenges the established practices of architecture as a black designer, spatial advocate, and filmmaker to create spaces for equitable and liberated change. He is the Co-founder of Designing in Color (DCo), an award-winning collective of architects and designers of culture. Designing in Color's mission aims to diversify the way architecture is taught and practiced to amplify marginalized communities who’ve been historically silenced and erased throughout the design process. 

He is also currently a job captain at Steinberg Hart in LA. As a designer, he has experience working on affordable housing, workplace offices, and educational services all uniquely created to its spaces equitable for its users. 

Jonathan Parfrey

Jonathan is a co-founder of CicLAvia and the executive director of Climate Resolve.

Sarah Rascon

Sarah is an Urban River Program Officer at the Mountains Recreation and Conservation Authority, and formerly worked as an Assembly District Delegate for the California Democratic Party, as well as a Public Policy Manager at the Los Angeles Area Chamber of Commerce.

Mari Zamora

Mari is a Development Associate with Skanska Commercial Development. Her focus is on maintaining the integrity of the neighborhoods Skanska builds while working in concert with local artists, sustainability initiatives, and community partners like CicLAvia to create special places for the citizens and visitors of Los Angeles. As a native Angeleno, Mari is passionate about CicLAvia and its ability to turn the streets of Los Angeles into a destination in and of themselves.